Hershey’s

First Kisses

We all remember our first kiss. I’d like a redo. From the cringe to the romantic to the awkward, it’s something we can all relate to and with Hershey’s Kisses, we worked to create a platform for real people to tell their first kiss story.

SHARE FOR REAL

We scoured the internet and found people known for sharing online, then asked them to share for real. Armed with the connective power of Hershey’s bars, they took to the streets and tried to stop people commuting in NY and LA. Surprisingly, it worked. Was a lot easier in one of those cities.

CHRISTIAN PULISIC “HOMECOMING”

Did you know that international soccer mega-star Christian Pulisic was from “The sweetest place on earth”, Hershey, PA? Neither did we. Soon as we learned, we decided to have him pop up in his old stomping grounds and surprise the kids with chocolate and superstardom.