Sizzling Sausage

JIMMY DEAN Sausage Yule Log

Our team found out that searches for sausage spikes around the holidays. Of course, right? Time to give the world the present they never knew they needed, a Sausage Yule Log for 11 sizzling hours (max upload at the time). We picked up around a gajillion views. But closer to 100,000. Gajillion wouldn't be possible, it's a red squiggly word when you type it. Oh, all on a budget of 11,000.

 Test Kitchen

Created a Jimmy Dean Test Kitchen to make one delicious and seamless Facebook canvas. Every swipe led to a new recipe, ingredients and simple cooking techniques that surprised Moms along the way until the final reveal of a plated Jimmy Dean Test Kitchen inspired dish.  Our concept involved inventing a new production technique, a mobile-aspect ratio first and converting pixels to inches to shoot one really, really big cinemagraph so that it would seamlessly stitch together in Canvas.

We beat Facebook Canvas engagement benchmarks and kept Moms entertained for almost 30 seconds. Creativity took notice of our unit too.

Weekend In A Cup

Jimmy Dean’s new eggnovation? No. Sorry. Innovation. A microwavable scramble that’s ready in 2 minutes. Finally a breakfast that tastes like the weekend that you’ll have time to make on a school night. Careful with that feeling.

p.s. I started most meetings by singing “the best part of waking up. IS BREAKFAST IN YOUR CUP!”

Just Add Crumbles

Legal’s favorite campaign. Jimmy Dean Crumbles is basically meat popcorn you can add to almost anything. Including other brand’s social posts (as long as they didn’t have a logo on it). So, we took to twitter and did just that.

Single Handedly Take on the Day

With Pancakes & Sausage on a stick, your kids can easily carpe that diem the day while filling up some delicious protein.

First Time Tasters

Jimmy Dean Sandwiches are so delicious they practically speak for themselves. But they got a little help from a couple of articulate first timers.